Building on the massive box office success of Barbie, a world-renowned and beloved Mattel property, Type A Studios was thrilled to play a part in promoting the film during its lucrative VOD window. Our efforts included the localization and delivery of over 140 assets to support the Barbie VOD and In-Home release across multiple markets. We are honored to have contributed to the incredibly clever marketing campaign that helped propel Barbie to the top of the VOD Charts in almost every corner of the world. It was a privilege to be part of such a successful and iconic franchise, further solidifying Barbie’s status as a global phenomenon.